What is Webcasting ? Joining the media revolution
What is Webcasting?
Webcasting derived from broadcasting and is defined as the “transmission of audio and or video across the web”. Essentially, it is a way of delivering audio and video across the internet. The BBC’s ‘i-player’, Channel 4 and Sky have helped deliver webcasting to mainstream audiences and more and more businesses are joining the ‘webcasting revolution’ to broadcast or archive key events, deliver messages to clients (and potential clients), describe products and services or simply to generate interest in their company. As anyone connected to the internet can view a webcast, webcasting allows businesses to reach a GLOBAL audience in real-time without expensive travel costs, accommodation bills and time out of the office.
Webcasting is any type of broadcasting (audio or video) that uses internet technology to reach the end user.
Tags: global audience, google, google search, live session, mainstream audiences, media revolution, specialist technology, suitable web, web format, windows media flash