Huang Haodong Interview: China Putian join hands with the growth of radio and television users
China Putian Information Industry Co., Ltd. Dr. Huang Haodong
Keywords: The next generation of integrated services cable
Abstract: This paper analyzes the broadcast TV industry and the urgent need to address the current status of some of the problems of business and users are classified and analyzed and put forward some innovative suggestions and ideas. Deployed from the network and business point of view of establishing the next generation of unified network management platform, unified service platform for broadcasting the importance of network operators. Finally, China Putian and Putian edge products in the broadcasting field. Recent years, digital cable TV in full swing, there are 28 cities completed the whole analog to digital conversion, the number of users has exceeded 16 million. “Prices, stop mode, press the terminal fee” model, which is not conducive to the promotion of digital. Prices can only solve the problem of food and clothing, after translation, digital value-added services to cable companies to bring off. But how to meet the high-definition cable network quality, interactive free, rich content and multimedia forms, such user needs at affordable prices? Cable networks in the digital and the way of reform, the already have the basic ability to integrate the three networks can provide more extensive services than before. Rich does not mean that the rich business profitability, which give business operators revenue growth? In accordance with the types of business can be divided into three categories, TV-related business, data-related services, value-added services. The cable network operators in terms of, the development of video should be a firm-centric business. Full use of existing resources and the user habits. From the user perspective, the cable network business, early users have the following characteristics:
How to create profitable cable television network
Deployed from the network and business perspective, there are two core part of building operators can operate systems to focus on planning and inspection. First, the operation support system for network, one for business, business management system. From the first perspective, the current cable network operators, operators of position, the existing support systems can not meet the business needs a good, concrete has the following shortcomings: Operation Support System Construction still remains at an early stage in order to meet the actual needs of the main operation and maintenance; Has built systems for equipment manufacturers own most of the system, also includes self-development system, but the overall function of these systems are more limited, information is not shared, is to accomplish a specific purpose set, leading to an overlapping of functions than the more; Support system of many, resulting in isolated islands of information one by one, waste of human resources, duplication of investment and the failure to achieve the network, business management; Absence of a unified comprehensive platform for the follow-up of equipment, network, business management can seamlessly access management. In customer-focused, market-oriented, efficiency-oriented mechanism, integrated network management into a restricted radio and television networks the bottleneck of sustainable development. The quality of construction of integrated network management, to become able to protect the network infrastructure, improve user perceptions and enhance customer satisfaction, and promote business development is an important measure. Based integrated network management system is to protect the basis of network operation. Through an integrated network management system construction, to protect the strategically to promote their party and the country’s external policies and guidelines. On the other hand, radio and television cable network system in accordance with company operations, that is, self-financing, so the pursuit of corporate profits is still important to consider aspects of operations; Therefore, how to expand the market, mining customers, ensure customer satisfaction and to avoid its loss, as operators have to face and concerns. Resource-based operators, external service providers, how to protect the network device resources running to become the top priority. For the next generation of unified business management platform, to meet the following requirements:
Support the rapid deployment of new services, timely innovation to meet market demand
Billing platform with multi-level, modular core characteristics;
Standardized interfaces to support multiple access network formation;
Single point of authentication, the whole network, the whole business unimpeded access;
Personalized Web portal business, and promote common development of the industrial chain to form a differentiated service brand. The figure is the next generation of the basic structure of operating support system schematic.
NGOSS basic structure of the diagram
From the second perspective, the cable operators currently deploying a number of new value-added services, but overall, the new business is not yet mature industry chain, the original weak business innovation, product homogeneity is strong; from the demand perspective , limited mining of user needs, new business consumption habits to be cultured. Value-added services as two-way radio and television their diversity, can not be completely provided by a manufacturer of all value-added services, requires a lot of different types of value-added services to provide different types of firms are value-added services. Unified business management platform by the platform business management, business support, operation and maintenance support, portal navigation, safety systems and a few third-party service interfaces constitute the majority. The specific composition as shown below: Specific composition Unified management of the value-added services, operators can significantly reduce the integrated operation management and maintenance costs, accelerate speed of deployment operations and improve business systems running various types of interactive security, stability, reliability and manageability. In building the next generation operating system may be necessary to give full play to the advantages of multi-party collaboration, system suppliers and operators to work together to build cooperation and win-win cooperation model. Only the CP / SP, terminal manufacturers, system integrators and software developers, close coordination between operators, while radio and television network and content industry, the financial industry billing payment and securities information and communications industry, operations management and business management support cross-sectoral integration experience to face new development opportunities and challenges, radio and television networks to achieve self-enhancement and extensive cooperation and achieve win-win. China Putian is willing to broadcast the user contributions to the development and industrialization force
China Putian: how to create profitable cable networks – cable TV, China Putian, Huang Haodong – HC network broadcasting industry
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